Multi-client Studies

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Multi-client studies

Whether or not firm has its own research facilities, there is one type of service offered by some SEO Agencies which can be immensely useful. Multiclient studies are on offer from time to time, and whilst it must be acknowledged that these often represent for the subscribing firms only the first phase of an overall research exercise, they do offer relatively low cost means of engaging in some research exercises which would otherwise be prohibitively costly for an individual firm. It is important, however, to appreciate from the outset the limitations of multiclient studies if disappointment is to be avoided in the final stages. Studies sponsored co-operatively can rarely, if ever, be sufficiently specific to the problems of an individual firm. However, if this restriction is fully appreciated, then provided the research is of the requisite calibre, an opportunity is offered that, on cost grounds alone, would not otherwise be available.

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