Promotional Benefits

Mather Digital Marketing - Learn about Marketing Online - Promotional Benefits

Promotional benefits.

Some companies, particularly those operating in price competitive markets (usually those with undifferentiated products) seek to add value to their products through the addition of promotional benefits. Give-aways, competitions, collector premiums, invitations to the company's holiday home on the Mediterranean - all serve primarily as short term inducements to buy. But some product fields have become so inundated with web promotion activities that they have become a regular part of the product offerings. Incentive schemes have a tendency to make buyers switch brands more, and in undifferentiated product fields a significant number of them will often switch primarily for the special offer.

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