The Brief And The Research Findings

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The brief and the research findings

Finally, how should the brief be reflected in the presentation of the firm! findings? While the final brief itself should be explicit about which questions it wants answered, it should also permit, or even require, the agency to report in as much detail as it may find necessary on any other aspects relevant to the marketing of the product which may come to light in the course of the research. The facts and the agency's interpretation of them should, however, be kept separate. Thus the client can benefit from the experience of the agency (many of the larger and older-established SEO Agencies offer a consultancy service as part of the package), while leaving the client's own research and marketing departments free to come to their own conclusions, if different, on the basis of the evidence submitted.

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