What Do You Have To Sell?

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What do you have to sell?

Any manufacturer who is reading this article will realize that he has probably something to sell in this field of licensing. He is likely to have one or more patents on his products. He may only have patent applications, but even these are saleable. It is possible that a company has something special to sell in the way of manufacturing or application techniques. Maybe the product has an edge over the competition in its design or performance. Perhaps the raw materials are blended or used in an unusual way. Somewhere, any successful company has something to sell in relation to the manufacture or sale of a product or process, because it is that which keeps it competitive in this country. After all, even a trade mark is a very saleable proposition if it is sufficiently well known.

In other words, you may well be sitting on a hidden asset which you do not realize you can sell at a profit. And remember that in addition to selling a licence to manufacture and exploit a product locally, you may also be able to sell other licences for the components and raw materials to enable exploitation of the main licence. This is particularly true in East European markets where licensees usually want to import both the plant and the raw materials to go with it.

Moreover, you will appreciate that this is one way a small or medium-sized company can increase its earnings from overseas without having to invest in a new factory. It can enter markets hitherto closed to it, without having to step up production to meet the demand, and without having to spend vast sums of money on hiring more people

And remember that virtually all the countries in the world, including those in Eastern Europe, adhere to the Paris International Convention for the Protection of Industrial Property, probably one of the most important treaties in the field of industrial property ever to be signed. Briefly, this convention means that if a patent is applied for in one country, the application date can be used as if applications had been made in any other Convention country, provided an application is made during the twelve months following the original application date.

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